To support military families on the move, ZERO TO THREE, the leading nonprofit dedicated to ensuring babies and toddlers have a strong start in life, has launched its Babies on the Homefront™ 2.0 mobile app. The app is designed to support the critical connections between babies, toddlers and their parents, no matter where their work takes them. 

Sponsored by USAA, Babies on the Homefront is a dynamic, immersive experience that demonstrates the importance relationships have in giving infants and toddlers a strong start in life. 

The App’s Features Include: 

  • a secure, private messaging system  
  • a shared private media gallery where you can upload and share photos and videos to create a visual story of the important transitions in your family’s life  
  •  a space to send emojis, including kisses, hugs and high-fives to your little ones 
  • a “return date” countdown   
  • an extensive library of tips and strategies that includes information on fun activities, self-care, and child development 

We need your help to reach military families across the country and around the world. Babies on the Homefront is the app military moms and dads need, and the military families in your networks would love to hear about it from you. Please use the attached assets to reach the military parents in your network. The free mobile app, with information in English and Spanish, is available in the iTunes and Google Play stores.

In this Toolkit:


Flyers

Download and print these flyers to hand out to families or share them digitally with your audiences.


Blog Content

This blog post from a military mom demonstrates how to use the app during times of transition. We encourage you to share this blog on your website and related platforms. Please credit the author, Jennifer Novak.


Press Release

Share a copy of this press release with your audience by posting on your website and blog. Download a copy of the press release here [Word]. Please list Madeline Daniels as the contact.


Newsletter Content

Include these sample blurbs in your next newsletter. Download the messages here [Word] or copy and paste from below.

Blurb 1:

The highly-anticipated app for military families: Babies on the Homefront is here!
Find fun and engaging ways to share everyday moments with your baby or toddler whether home or away! Available for FREE this Fall, ZERO TO THREE is launching the Babies on the Homefront App with brand new features to help you securely stay connected to your loved ones. Available in English and Spanish. Download it today! 

Blurb 2:  

New and improved app for military parents and families makes dealing with separations easier 
Babies on the Homefront is a newly improved app designed to make deployments and times apart a little easier and less stressful for everyone in the family, especially your little ones! Send emojis, play games, share photos and videos, and securely stay connected as a family with fun activities and play ideas. The app even has resources for parents—learn more about your child’s development and find information and tips for self-care. Available in English and Spanish, Babies on the Homefront is the one-stop parenting app for active military and veteran families. Download it today! 

Blurb 3:  

A new and improved app to support young children while parents are deployed 
Deployments and times apart can take a heavy toll on young military families. Babies on the Homefront is a new and improved app designed for military families to make separation a little easier and a little less stressful. Whether your service member is at home, leaving soon, deployed, a veteran, or visiting a hospital, Babies on the Homefront offers age-based resources for your young children every step of the way. Make these transitions easier on everyone in the family, especially your little ones! Available in English and Spanish, you’ll find fun games and creative ways to stay securely connected while your service member is away. Learn more and download the app today!


Social Media Content

Share the following messages with your audiences on your social media channels. Download the messages here [Word] or copy and paste from below.

Facebook

ZERO TO THREE just launched a new and improved Babies on the Homefront 2.0 app! Stay in touch with a deployed family member, help your child count down the days until their deployed parent returns home and find tips to help with reunification. Share photos, messages, parenting tips and much more, all with ZERO TO THREE’s FREE Babies on the Homefront 2.0 app. Details: http://bit.ly/2MYCggi

The needs of the military tend to require dynamic family environments full of relocations, separations and reunifications, ZERO TO THREE’s Babies on the Homefront 2.0 app gives families the power to make these dynamics a little easier. Find fun and engaging ways to share everyday moments with your baby or toddler whether you’re at home or deployed. Learn more: http://bit.ly/2MYCggi

Twitter

@ZEROTOTHREE’s new & improved #BabiesontheHomefront 2.0 app is here! Keep in touch with a deployed family member, count down the days reunification, share photos, messages, #parenting tips & much more! Details: http://bit.ly/2JZLjb8

Are you or someone you know a #MilitaryParent? @ZEROTOTHREE’s #BabiesontheHomefront 2.0 app is for you! Learn more: http://bit.ly/2JZLjb8

@ZEROTOTHREE’s new FREE #BabiesontheHomefront 2.0 #parenting app can help children adjust to deployments, relocations, post-deployment reunions & more! http://bit.ly/2JZLjb8

DYK 42% of children of active duty service members are between 0-5 yrs old! @ZEROTOTHREE’s #BabiesontheHomefront 2.0 can help #MilFams stay in touch! Learn more: http://bit.ly/2JZLjb8

Find fun & engaging ways to share everyday moments with your #baby or #toddler while at home or deployed. http://bit.ly/2JZLjb8 #BabiesontheHomefront #MilitaryFamily #MilFam #MilitaryLife @ZEROTOTHREE

Message a #MilSpouce, send fun emojis to your children, store photos, videos & more all on a private server! Check out @ZEROTOTHREE’s brand new #BabiesontheHomefront app: http://bit.ly/2JZLjb8

Stay in touch during #deployments & help children count down the days until their deployed parent returns! Find details on @ZEROTOTHREE’s newly launched #BabiesontheHomefront 2.0 app here: http://bit.ly/2JZLjb8